“Customer intimate companies don’t deliver what the market wants, but what specific customers want. Their employees make sure that EACH customer gets EXACTLY what he or she REALLY wants.”
This is one of my favorite quotes for our business and I use it all the time – it is on pine plaques spread across the company, as well as in my email signature. Our collective job at Hancock Lumber is to listen to our customers and deliver exactly what they need and want, day in and day out.
