True Profitability and Productivity Come From Striving for a Bigger Social Goal
This article is an excerpt from Kevin Hancock’s new book The Seventh Power: One CEO’s Journey Into the Business of Shared Leadership.
“At Hancock Lumber, we grow trees, but that is not our core objective. We make lumber, but that is not our primary purpose. We manage logistics, but that is not our most important task. Our one big goal is to add value to the lives of the people who work at Hancock Lumber. Work should add more than just economic value to the lives of the people who operate our company.” – Kevin Hancock